As told to Chris Danforth…
The highly trained and elite United States Navy SEALs were nicknamed “the men with green faces” by the Viet Cong army, due to the frightening camouflage face paint SEALs wore during operations.
They were also the men with blue jeans.
In the Vietnam war, Navy SEALs (“frogmen”) operating in Vietnam did not abide by the same rules as the standard Marine Corps. SEALs acted on their own intelligence networks, managed and deployed their own personnel, and even chose their own gear. It wasn’t uncommon for SEALs to be specially equipped, touting heftier arms like the…
As told to Chris Danforth…
Canadian brand Arc’teryx has endeavoured to excel in one area: outdoor apparel.
Despite its association with the best-of-the-best, industry-leading (and expensive compared to competitors) outdoor gear, the brand has been embraced, adopted, and re-contextualized by groups that Arc’teryx never ever considered designing for, namely graffiti writers, rackers, the occasional skateboarder, and lately the capital “F” fashion crowd.
Because of its logo, Arc’teryx product is often colloquially referred to as “deadbird” by some aficionados. So what has Arc’teryx done to deserve this street-level credibility?
The following is a series of interviews conducted over email, Instagram DM…
Chris Danforth
Writer based in Berlin. Fashion, culture, sneakers, history.
